6397
Stella Ishii, creator of 6397 and a co-owner of The NEWS, a fashion showroom in New York known for its unique and soulful assortment of designer labels. 6397 is an alphanumeric representation of N-E-W-S on a phone keypad that reflects both Stella's own personal style and the ladies who work with her. With a particular emphasis to youth and counterculture, its design philosophy celebrates the spirit of uniqueness and community while drawing inspiration from real life. Understated yet expressive, 6397 takes a deliberate approach to classic style, believing that what you wear should only serve to highlight your individuality.
